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NEWS RELEASE 17 May 1999

Kellogg's Variety pack is 'Out of this World'


The Science Photo Library (SPL) has provided a range of 27 images for Kellogg's Variety pack 'Out of this World' promotion. The theme is space exploration and the pictures range from classic images of the Earth, Halley's comet and Neil Armstrong to the more unusual and awe-inspiring such as, an atmospheric storm over Saturn, the beautiful Horsehead Nebula and the recent Sojourner robotic vehicle exploring Mars.

Simon Jones, senior graphic designer at Kellogg's said: "SPL is the only source of quality photographs which offers the breadth of subject matter which we required for this campaign. The great advantage of SPL is that all the pictures we needed were available under one roof."

Each back of pack image comes as a cut out card which can be added to the free wall chart provided as part of the promotion.

Maria Storey, marketing and communications director at SPL said: "This is one of many consumer campaigns in which medical and scientific pictures are increasingly being used. There is growing popular interest in science and technology and we are able to provide the most comprehensive range of pictures from our collection."

SPL is the world's leading photo agency specialising in science, medicine and technology pictures. SPL's strengths are in its unrivalled spread of images and its emphasis on quality. Subjects covered range from astronomy to zoology, satellite images of the Earth to electron microscope pictures of bacteria and viruses and diagnostic scans and X rays.

SPL was established in 1979 and the company has grown consistently since then currently employing 45 people, many of whom are science graduates. It sells the rights to use its images through a network of 30 agencies around the world.

For more information please contact Maria Storey Maria Storey, Marketing & Communications Director, Science Photo Library, 327-329 Harrow Road, London W9 3RB Tel: 020 7432 1100 Fax: 020 7286 8668 www.sciencephoto.com

Note to editors: To arrange interviews, obtain photographs or more details please contact Patricia Lotery or Fiona Davis- Coleman at PoLo PR, 30 Shrewsbury Avenue, London SW14 8JZ Tel: 0181 876 4242 Fax: 0181 876 8900 e- mail: info@polopr.co.uk



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